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Comme des Garçons, French for "like boys", is a Japanese fashion label headed by Rei Kawakubo, who is also its sole owner. Comme des Garçons has a dozen boutiques and approximately 200 vendors around the world, with flagship stores in Aoyama, Tokyo's high fashion district, as well as Place Vendôme in Paris. Each year, the company grosses in the neighborhood of $150 million.
The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Comme des Garçons became successful in Japan throughout the 1970s and a men's line was added in 1978. 1981 saw Comme des Garçons's debut show in Paris which created a storm of controversy for its predominant use of black and distressed fabrics.Throughout the 1980s, Comme des Garçons's clothes were often monochromatic, asymmetrical and draped over the body. Tears, holes and frayed edges were also a feature. Comme des Garçons (along with Yohji Yamamoto and Issey Miyake ) attacked established notions that clothing had to be sexy, colourful and beautiful. Throughout the remainder of the 1980s Comme Des Garçons collections incorporated more colour and fabrics. After the Paris debut, Comme des Garçons had an exhibition at the Centre Georges Pompidou in Paris in 1986 consisting of photographs taken by Peter Lindbergh. 2005 saw an exhibition in Shinjuku, Tokyo of Comme Des Garçons advertising and graphic design. 
Comme Des Garçons lines designed by Rei Kawakubo: Comme des Garçons - main women's line (since 1973) Comme des Garçons Noir - black-dominated women's collection (since 1987) Comme des Garçons Comme Des Garçons - (aka 'Comme Comme') womenswear (since 1993) Comme des Garçons Homme Plus - main men's line (since 1984) Comme des Garçons Homme Plus Sport - sporty subline of Homme Plus Comme des Garçons Homme Plus Evergreen - subline of Homme Plus, re-invented items from past collections (since 2005) Comme des Garçons Homme Deux - formal tailored menswear (since 1987) Comme des Garçons SHIRT - shirt-dominated collection (since 1988) Play Comme des Garçons - younger men's and women's casual streetwear with bug-eyed heart logo (collaboration with New York graphic artist Filip Pagowski << Spring 2009 Men's Comme des Garçons >> "In the end, black is best," said Adrian Joffe as he fished for a rationale for his wife Rei Kawakubo’s latest collection for Comme des Garçons. "And she's always loved men in skirts." Lots of black, lots of skirts—that goes some way toward clarifying the show’s variations on a theme. But it scarcely goes all the way, because, as usual, there was such a weight of subtext in Comme's presentation.
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